ATB Amplify Launch
Amplify is an evolution of ATB’s We Grow Alberta series which showcases small business customers. We were looking for a way to go to market in a disruptive way to reflect the financial institution’s new strategy to become THE bank for entrepreneurs. We did that by showcasing Beni Johnson —a real, Albertan entrepreneur with a story to tell. His words in his way. Entrepreneurs are not a segment. They are individuals. Whose voices need to be turned up. Made louder. Whose businesses should be amplified by the bank that serves them.
Co-Creative Directors: Dennis Lenarduzzi, Carolyn Patton of Patton Communications
Director: Ryley Burghall
Director of Photography: Barry Berona
Account Strategist: Sonu Jaswal, ATB Financial
Production Company: Joe Media
Animator: Neil Graham