This was one of the first projects Dennis undertook as Creative Director at ATB. It was an opportunity to work directly with their creative staff to establish a meaningful narrative for the report as well as hint at an activation of the re-imagined brand.
The document was designed to efficiently deliver several iterations of a core set of content —it weaves customer stories with the relevance of ATB activities; it provides a high level synopsis for the Annual General Meeting with the key information printed as a ‘dust jacket’, and its data was easily migrated to a dynamic complementary online experience.
Creative Director: Dennis Lenarduzzi
Designer: Nick Oelke
Writer: Faith Farthing
Account Manager: Tricia Jorritsma
Account Manager: Kim Frey
Photographer: Blue Fish Studios
Production Manager: Peter Sykora