On December 7, 2016, the third and final phase of Bill 15, "The Act to End Predatory Lending", came into effect - effectively ending the Pay Day Loan (PDL) industry in Alberta. PDL companies had to decide in the months leading up to the deadline whether to fold up shop entirely or fundamentally change their core business to better serve their customers.
Cashco, in partnership with ATB, has pivoted their core business to banking - now offering chequing and savings accounts. These new accounts, with powerful new features, have been widely praised by Albertans with over 3,300 new accounts in the first few months.
Q1 2017 Launch Campaign
300k+ Views To-Date
Q3 2017 Fall Campaign