Smith & Wight

Real customers frame the entire experience.

We began working with founder Karim Walli in early 2015 on a long term project to rebrand and reposition Smith & Wight Opticians to reflect their ‘fashion for everyone’ approach to product selection and customer service.

As part of our rebranding process we engaged photographer, Daniel Wood, to help us create a platform using Smith & Wight's actual customers as models wearing their own eyewear. Smith & Wight is a family business, and it was important for the Walli family to include their customers in the advertising as true ambassadors for the updated brand.